SEO is the combined efforts to make a website rank higher for certain keywords. While it may seem simple enough, there are dozens of approaches and even more ways to fail. A strong SEO campaign should revolve around understanding exactly who your target audience is and what search terms they use. A main-street brokerage is not going to benefit from ranking well for search terms that a boutique investment banking firm is targeting, and vice versa. An experienced marketing agency will understand which search terms and keywords to use for each client, and develop a custom strategy based on your goals.
So why does ranking for these specific keywords matter? Because when a visitor searches for them, they are essentially self- qualifying for a very high-value need, and you can be the first to provide and offer to help, every time that a given keyword is searched.
The stats below give an overview of 2 separate SEO campaigns, and the performance we recorded in September, 2019. One campaign is for a middle-market investment bank with a national focus, and the other is for a business brokerage more focused on their local market.
Two different campaigns with different target audiences, and we are able to dominate high-value keywords for both campaigns.
Below we are highlighting the SEO performance, for one month, for two separate campaigns with two very different audiences. As you can see, we are able to rank well for a variety of keywords.
By ranking #1 for "investment bank" and other keywords, our client saw an increase in traffic coming to their website which led to more phone calls, emails, and form submissions. That high-value keyword averages over 90k searches every month, so ranking in the top search results has had a tangible effect on their inbound lead flow.
The other campaign shows that we were able to rank in the #1 spot for two different, yet also high-value keywords: "Business Broker" and "Sell a Business". Ranking well for these two keywords has led to a similar increase in traffic coming to their website, which is leading to more inbound leads.
"They took the time to understand our goals and designed a dashboard that gave us visibility on the impact of the changes made. We saw a marked improvement in website traffic and search activity."