Your Brand is Everything

When you walk into a brick and mortar store, you immediately get a feel for the way a business wants to portray itself.

Gabriel Galvez
in
M&A Insights

The Biggest Mistake M&A Firms Make Online

Your new site is responsive, it’s attractive and it’s built on great new technology. So why are you not receiving more traffic or leads?

Gabriel Galvez
in
M&A Insights

It's Not Too Late to Go Digital

We live in a digital world, and if you want a thriving business, it’s imperative to be an active part of it by building a credible, relevant online presence.

Gabriel Galvez
in
M&A Insights

How To Use SEO To Strengthen Your M&A Firm's Brand

How can you utilize SEO to ensure that your name and brand rank high in search results? Here’s a few things that you should know about SEO and the fight for a place at the top of the list:

Gabriel Galvez
in
M&A Insights

Pay-Per-Click (PPC): How To Do It Right

Imagine you are a business owner looking to sell your company, transition out, or just want to start exit planning. You do a quick search on Google to figure out where to start, and to decide what your “first step” should be. Who should you look to for help?

Gabriel Galvez
in
M&A Insights

5 Reasons Why M&A Firms Should Start Using Social Media

Despite how prolific social media has become, it’s still a relatively untapped market in our industry. Even now, you might be wondering whether social media really can make a difference for your firm.

Gabriel Galvez
in
M&A Insights

50% of M&A Firms Still Suffer from this Digital Marketing Mistake

Are you an M&A firm that has started working on your SEO effort? How about an M&A firm that has yet to start down the journey to better position your firm online? Regardless of which category you are in you often have a common enemy, diluting your search improvement effort – your old, sandboxed website.

Gabriel Galvez
in
M&A Insights

Five Marketing Mistakes Made by Investment Bankers

If you’re hoping to avoid these pitfalls, we’ve got you covered. Without further ado, here are the five most common online marketing mistakes made in the private equity field.

Gabriel Galvez
in
M&A Insights

M&A Firm Case Study - PPC vs. Letter Campaigns

The Client: Boutique Chicago based M&A firm with 3 MDs. Well established in the market, the firm has tested a number of marketing strategies over the years to generate new business...

Gabriel Galvez
in
M&A Insights

Business Brokers vs. M&A Firms - Does Anyone Care?

Thanks to the current frothy M&A market, many business brokers and lower middle market advisors are making a move up market. Sound familiar?

Gabriel Galvez
in
M&A Insights

What Makes a Good Website for M&A and Private Equity Firms?

Many firms have already turned to online marketing, and if you want to grow your own brand, a website is absolutely essential.

Gabriel Galvez
in
M&A Insights

How to Choose a Digital Marketing Agency for Your M&A Firm

If you are like most M&A firms, you are a little green when it comes to digital marketing. We know that for every email we send you you get dozens from industry agnostic digital marketing firms...

Gabriel Galvez
in
M&A Insights

Does Pay Per Click Advertising & SEO work for M&A firms?

For starters, think of SEO as marketing, and PPC as business development – they are similar but different, with the end goal of both being an increase in business, one way or another...

Gabriel Galvez
in
M&A Insights

Why Exactly Should Your M&A Firm be Blogging?

Does blogging really lead to more inbound lead flow? Does it help build a stronger M&A firm? The answer is yes – here is why…

Gabriel Galvez
in
M&A Insights

How Much Should You Spend on Your Firm's Next Website?

Entering 2018, the value of a high quality website to M&A and private equity firms is indisputable. But what should firms expect to pay to design, launch and maintain a modern website?

Gabriel Galvez
in
M&A Insights

Site Score. What is it Good For?

It seems that there is a similar internal debate happening at many M&A or PE firms on any given day… Do we need a new website? Why doesn’t our website rank better? Does our website even matter?

Gabriel Galvez
in
M&A Insights

Announcing Directory and Local Management for M&A and PE

We recently rolled out 3 new SEO packages, designed to give our M&A and PE clients more choices than our previous single SEO package service model.

Gabriel Galvez
in
M&A Insights

Proving the Power of Content in M&A SEO

You have probably heard the marketing adage ‘content is king’ – but how does this impact real M&A firm’s search results. But first, some context…

Gabriel Galvez
in
M&A Insights

Link Building for M&A and Private Equity Firms

Most M&A and private equity firms are fairly new to Search Engine Optimization (SEO). The most common drivers of a good SEO strategy are as follows:

Gabriel Galvez
in
M&A Insights

5 Reasons Why Your M&A Firm’s Website Isn’t Bringing in More Customers

Below we break down 5 common reasons why M&A firms’ website underperform in converting viewers to new clients and proposed solutions to each.

Gabriel Galvez
in
M&A Insights

M&A Website Rejections Refuted

While looking modern and professional are obvious benefits of building a new website, there are added, equally as important benefits that many firms do not consider when considering their next website build.

Gabriel Galvez
in
M&A Insights

What Can Marketing Campaign Failure Teach us About Websites?

We found that while we could drive inbound interest, many prospects simply were not ready to sell at the time of initial solicitation...

Gabriel Galvez
in
M&A Insights

The Google Sandbox Explained

In this blog post, we will expand on what these Google penalties are and how to assess the status of your M&A firm’s website.

Gabriel Galvez
in
M&A Insights

It Takes 3 (Visits)

Often times, firms focus on traffic volume increases or simple rank position both of which are valuable, but often over look one key metric – visitor return rate...

Gabriel Galvez
in
M&A Insights

3 Reasons Your Firm Should Have More Than One Landing Page

While your website is still important, if you are wondering about the differences between a landing page and corporate website strategy, read on..

Gabriel Galvez
in
M&A Insights

How to Measure SEO Success in M&A

Many firms know that they should optimize their sites and that competitors are doing the same but are unclear on how exactly to tell when an SEO campaign is working. If your M&A firm is considering improving SEO, be sure to consider the following:

Gabriel Galvez
in
M&A Insights

M&A Firms – How Quickly Can You See SEO Results?

SEO is not a a one time thing, or necessarily a short term, quick fix to increasing brand visibility. When considering adopting an SEO strategy, your expectations need to be aligned with the realities of the process.

Gabriel Galvez
in
M&A Insights

Content Marketing – The Long Game Every M&A Firm Needs

Good content marketing can pay off in a number of ways, although direct ROI can be tricky to calculate. Content marketing helps with:

Gabriel Galvez
in
M&A Insights

SEO Scams are Targeting M&A Firms

What has motivated these scammers to target firms like yours? No one really knows, but it is happening every day at an increasingly frequent rate.

Gabriel Galvez
in
M&A Insights

4 Signs Your M&A Firm Needs Marketing Help

Digital marketing is becoming an increasingly popular topic in M&A circles, but how do you know if you really need digital marketing help? To find out if your M&A firm needs marketing help, ask yourself if your firm has any of the below characteristics:

Gabriel Galvez
in
M&A Insights

M&A Online Paid Marketing Trends

In the last year a lot has changed in the broad digital marketing space – but how much does this rapid change apply to the your M&A firm?

Gabriel Galvez
in
M&A Insights

Digital Marketing Services For M&A – Ranked

M&A and Private Equity firms come to us knowing that they need to adopt some kind of digital marketing strategy but often do not know exactly what they should be buying.

Gabriel Galvez
in
M&A Insights

4 Simple Ways M&A Firms Sign Up More Clients

Rebroadcasting our most trafficked blog post of 2016!

Gabriel Galvez
in
M&A Insights

The Value of Competitor Tracking Online

Rather than starting from scratch we analyze and track your competitors’ digital marketing strategies. This enables our clients to more quickly rack up search gains and traffic increases – here is how:

Gabriel Galvez
in
M&A Insights

M&A PPC #Fails

While performing PPC keyword research recently we came across some ridiculous errors that clearly only exist because the marketing firm simply didn’t understand M&A.

Gabriel Galvez
in
M&A Insights

The Online Tombstone Problem

After all, what better way to show a potential client or partner what your firm is capable of than by simply showing them what you have already accomplished? Unfortunatly, tombstones do not translate very well online.

Gabriel Galvez
in
M&A Insights

The Winning Marketing Strategy Changing M&A

A lot of you have probably recently asked one of these questions: Do I really need a whole new website to be competitive in M&A? Do prospective clients really read my website?

Gabriel Galvez
in
M&A Insights

Modernizing Your M&A Firm’s Website

Rather than talking about the benefits of things like better site architecture, security and conversion strategy let’s keep this simple...

Gabriel Galvez
in
M&A Insights

5 Things Your M&A Firm Needs to be Doing Online

Before we talk about what your M&A firm should be doing online to build a stronger firm, let’s talk about why you should care…

Gabriel Galvez
in
M&A Insights

M&A Best Practices – Contact Form Strategy

Does your M&A firm or Private Equity group want to generate more inbound lead flow online? You probably hear stories from other firms about how many leads their website generates, but have not been able to replicate their success.

Gabriel Galvez
in
M&A Insights

Improve Your M&A Firm's Content Strategy

Below are a few tips that you can use to write better content on your M&A firm’s website:

Gabriel Galvez
in
M&A Insights

Is Your M&A or PE Firm's Website Sandboxed?

Before the rule change, known as Mobilegeddon, nearly 80% of all M&A and Private Equity websites were not consistent with these new requirements. After the change, still, more than 60% of all firms have not made the needed changes.

Gabriel Galvez
in
M&A Insights