Targeted traffic generation & lead flow for M&A and Private Equity
Sometimes competitive keyword ranking is not enough to ensure you have enough inbound lead flow. Most industry agnostic PPC providers expect their clients to simply throw money at ads in an attempt to generate traffic. We take a different approach. We understand that the nature of the deal space creates an environment where budgets are sensitive and results are paramount. Our PPC engagements are designed to increase the accountability of our team while minimizing your cost.
Most M&A and Private Equity firms do not need huge ad spend budgets to generate measurable results – after all, finding your next client or portfolio company is about value, not volume. We help our clients with all types of pay per click marketing including banner and image ads and retargeting/remarketing campaigns. Tell us how many leads you expect and we can help you set a realistic budget and can manage the entire process for you.
Our AdWords campaigns are focused on driving more new patient phone calls to your office. Data collected from the camapaigns lets us see which keywords drive leads, and which ads are the highest converting, so we can give you the best ROI.
We build personalized landing pages that have been optimized to convert AdWords traffic into new leads. A/B testing allows us to compare variables and see which perform better. All pages have lead generating forms that send new leads straight to your front office, sending your lead flow into overdrive.
You have 24/7 access to our personalized reporting dashboard, so you can see up-to-the-minute results from every campaign. Don’t worry about having to look at 3 different PDF reports. We combine all the information you need in one easy to navigate spot.
We analyze the data from each online ad campaign, and use what we’ve learned about your target audience for future ad buys. This allows us to adjust your budget and maximize your overall return.
So, are you getting the most out of your M&A advertising dollars?
Turn your website or landing page into a lead generation tool with targeted traffic and lead generation Google Adwords. We have no minimum ad spend requirements, nor large setup fees or long-term contracts. Quality Google Adwords campaigns can be a great way to show up as a top search result regardless of your organic ranking, giving you the power to increase lead flow.
Only 2% of initial visitors to your website will contact you – retargeting helps re-engage the 98%. By tracking who visits your site, we can place ads on professional networks/platforms to maximize brand recognition and engagement. Additionally, we can place ads and calls to action within specific demographic groups (like middle market business owners of a certain area or industry) to ensure that dollars spent are as targeted as possible.
"Had a great experience with the team at MergerLabs. They took the time to understand our goals and designed a dashboard that gave us visibility on the impact of the changes made. We saw a marked improvement in website traffic and search activity."
"Merger Labs quickly improved our firm's online presence in New England by improving our ranking across the board. Having industry experts support our digital marketing effort is a must!"
Merger Labs has played a key role in modernizing our firm. I have seen gains in search ranking, site traffic and engagement all while saving over the cost of my old, industry agnostic digital marketing provider. The team is professional and very knowledgable about marketing in the deal space.
Optimized lead generating landing pages
Dedicated Ad Specialist
Call tracking that measures every lead
24/7 access to a reporting dashboard to track progress
Supercharged campaigns with ad extensions
Generation of quality leads, now