See how we used a Google AdWords campaign to generate a sell-side lead that converted into a $15,000,000 transaction represented by our client.
After meeting with the client to discuss their overall needs and goals, we recommended launching a Google AdWords (PPC) campaign. The client is located in a competitive geographical market, so showing up at the top of search results would immediately improve visibility and lead flow.
The client wanted to quickly generate traffic, but was worried about expensive ad budgets and inundating his inbox with “junk” leads. By using hyper-focused keywords, and targeting specific geographical markets and industries, we make sure that our ads are only shown to a quality audience. Quality over quantity. Our goals:
Increase monthly lead generation from qualified traffic
Improve brand visibility to qualified audience within certain markets
Efficient PPC ad budget management
We have seen tremendous success with this PPC campaign. Most M&A firms do not need huge ad spend budgets to generate measurable results – after all, finding your next client or portfolio company is about value, not volume. Being in a competitive market, the exposure created from showing up in high-value searches was very valuable to our client’s brand.
The campaign is averaging around 5000 impressions per month, meaning that we are getting tremendous visibility with the keywords that we're targeting. From those 5000 impressions, we're averaging 100 - 150 clicks with a conversion rate of 7-10%.
"I received a lead from our PPC campaign in late February, which I converted to an engagement in early April. Now, we are under LOI for a $15M deal. My fee will exceed $600,000.
Keep ‘em coming!"
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