Email Marketing for Deal Makers
Get PricingFull-Service Email Outreach Management
Email marketing is still one of the most effective marketing tools out there. Bar none. In the last couple of months, we’ve seen an overall increase in email open rates, click rates, and overall engagement as business owners and dealmakers alike adjust to a post-pandemic environment.
Outlined below is our approach to content marketing for deal makers. Within the first 30 days, we will establish an outbound email marketing platform that incorporates a scheduled delivery of content, seamless integration with your existing setup, and transparent reporting. A high-level content calendar will outline what topics and deliverables are slated for the coming months.
"The team at Merger Labs is professional, responsive, and deliver results. We have seen a significant increase in traffic to the website and inbound inquiries."
"Merger Labs has helped us increase web traffic and in generating new leads via online advertising. Their team is great to work with."
"Currently working with Merger Labs and they've been very helpful at getting my website more clicks and working properly. Helpful with SEO and social media marketing also!"
"Closed my first Merger Labs deal. Fee was half a million bucks. FYI, I think at least 25% of my dealflow is from your online efforts."
"Had a great experience with the team at MergerLabs. They took the time to understand our goals and designed a dashboard that gave us visibility on the impact of the changes made. We saw a marked improvement in website traffic and search activity."
"Merger Labs quickly improved our firm's online presence in New England by improving our ranking across the board. Having industry experts support our digital marketing effort is a must!"
Merger Labs has played a key role in modernizing our firm. I have seen gains in search ranking, site traffic and engagement all while saving over the cost of my old, industry agnostic digital marketing provider. The team is professional and very knowledgable about marketing in the deal space.
How to Reach Your Audience.
Campaign strategy
In an increasingly competitive environment, proprietary deal flow is an increasing rarity. Our team will develop a high-level content strategy that ensures that you are engaging your list of warmest prospects. We will not only create a high-level content calendar that will outline what deliverables will go out and when, but also work closely with your team to create original content that resonates with your audience. All aspects of strategy and execution will be managed by the Merger Labs team, and all performance data will be available in real-time through a custom reporting dashboard.
Say Something Different.
Content Creation
Our in-house team of copywriters will create content specifically for your exact audience(s). From topic ideation and development, to scheduling and implementation, our team will ensure that your contacts are receiving engaging and relevant content on a consistent cadence. Targeted copy, polished design, and carefully crafted marketing roadmaps will create more and new inbound engagements. Let us handle the content creation - your time is better spent working on deals.
We have experience in writing industry-specific insights, market commentary, and general company updates.
Hitting the Mark.
Deliver & Engage
- Keep your emails concise and actionable
- Segment your audience: M&A firms should have specific content to send to business owners vs. referral sources. PE firms should differentiate the content that they send to owners vs. intermediaries vs. referral sources, etc.
- Distribute to multiple channels: If you share content via email, make sure that you are posting that content on your website and social media pages as well.
- Prove your expertise: share recent deals completed in a specific industry, or share relevant comments about the current state of a given industry.
- Plain-text: For contacts who do not open the email, re-send them an email that contains none or very little HTML. Sending a plain text email will have a better chance of reaching your inbox, and avoiding the SPAM filters.
When content marketing campaigns fail it is often because the client firms are not willing to adapt strategies based on the available data. If you use data to drive your decision-making you should have a high probability of success.
Ultimately, having great content and and a qualified list of contact is useless if you can't avoid spam filters and successfully reach your audience's inbox.
Average Results
Open Rate
Click-Through Rate
Increase in Monthly Inbound Leads
