In this month's post, we are highlighting three separate campaigns and their performance during the COVID-19 pandemic.
Our client is a lower-middle market M&A firm that recently updated their website to more deliberately showcase their experience in the manufacturing and associated industries. We launched their campaign in July, and began our efforts by overhauling the existing content on their website. Next, our team began to create industry-specific articles that would reinforce our industry-specific keywords.
In less than 60 days, we have seen an increase in how our client ranks for these high-value keywords. The increase in visibility has led to an increase in traffic to the website, and they have recorded several qualified form submissions in the past weeks. Some of the targeted keywords include:
Our client is an investment banking firm based out of Chicago, and we've been managing their SEO campaign for a few years. When the pandemic hit, they were concerned that their web traffic and online visibility would take a hit. To protect their campaign, my team doubled the amount of original content that was being posted to the site. Additionally, we ran daily audits to ensure that there weren't any new functionality issues.
Over the summer, we have seen an increase in how our client ranks for high-value keywords. We were able to protect and maintain their ranking, and also saw solid growth in their inbound web traffic. Some of the targeted keywords include:
Our client is a lower-middle market M&A firm that recently launched a paid advertising campaign on Google, also known as "pay-per-click" marketing. They work with business owners in GovCon and related industries. Our team set up and launched a hyper-targeted campaign that only targeted business owners in their targeted industry.
During the pandemic, we were able to generate a steady stream of inbound traffic that led to 34 leads generated.