In this month's post, we are highlighting three separate campaigns and their performance during the COVID-19 pandemic.
Our client is a lower-middle market M&A firm that recently updated their website to more deliberately showcase their experience in the manufacturing and associated industries. We launched their campaign in July, and began our efforts by overhauling the existing content on their website. Next, our team began to create industry-specific articles that would reinforce our industry-specific keywords.
In less than 60 days, we have seen an increase in how our client ranks for these high-value keywords. The increase in visibility has led to an increase in traffic to the website, and they have recorded several qualified form submissions in the past weeks. Some of the targeted keywords include:
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Click photo to enlarge
Our client is an investment banking firm based out of Chicago, and we've been managing their SEO campaign for a few years. When the pandemic hit, they were concerned that their web traffic and online visibility would take a hit. To protect their campaign, my team doubled the amount of original content that was being posted to the site. Additionally, we ran daily audits to ensure that there weren't any new functionality issues.
Over the summer, we have seen an increase in how our client ranks for high-value keywords. We were able to protect and maintain their ranking, and also saw solid growth in their inbound web traffic. Some of the targeted keywords include:
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Click photo to enlarge
Our client is a lower-middle market M&A firm that recently launched a paid advertising campaign on Google, also known as "pay-per-click" marketing. They work with business owners in GovCon and related industries. Our team set up and launched a hyper-targeted campaign that only targeted business owners in their targeted industry.
During the pandemic, we were able to generate a steady stream of inbound traffic that led to 34 leads generated.
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Click photo to enlarge
"Had a great experience with the team at Merger Labs. They took the time to understand our goals and designed a dashboard that gave us visibility on the impact of the changes made. We saw a marked improvement in website traffic and search activity."
"The team at Merger Labs is professional, responsive, and deliver results. We have seen a significant increase in traffic to the website and inbound inquiries."
"Merger Labs has helped us increase web traffic and in generating new leads via online advertising. Their team is great to work with."
"Currently working with Merger Labs and they've been very helpful at getting my website more clicks and working properly. Helpful with SEO and social media marketing also!"
"Closed my first Merger Labs deal. Fee was half a million bucks. FYI, I think at least 25% of my dealflow is from your online efforts."
"Merger Labs quickly improved our firm's online presence in New England by improving our ranking across the board. Having industry experts support our digital marketing effort is a must!"
Merger Labs has played a key role in modernizing our firm. I have seen gains in search ranking, site traffic and engagement all while saving over the cost of my old, industry agnostic digital marketing provider.
