Are You Maximizing Your Marketing - Or Just Spinning Your Wheels?
While business is far from “business as usual”, and will be for a while, deals can and will move forward with the proper focus. Some of the best opportunities arise in times of difficulty for those who have the foresight, determination, and courage to make things happen.
If things have slowed down for your firm, are you using this time to evaluate your firm's overall marketing strategy?
In this case study, we will highlight how a California-based boutique investment banking firm improved their digital footprint - and how they are already reaping benefits from doing so.
Client Background
Our client is a boutique investment banking firm located in La Jolla, CA. They specialize in the motor vehicle aftermarket, and offer sell-side advisory, buy-side advisory, and strategic growth services for their clients.
They reached out because they believed that their website was lacking in several key areas. First, they thought their website was unpolished and didn't match their reputation. They were concerned that business owners would judge them based on their antiquated web presence. Secondly, they worried that their web presence didn't resonate with their target audience. Focusing on the automotive aftermarket, they were concerned that their website wasn't approachable and didn't connect with their audience.
Challenges
Our client is in a niche market and creating a website that resonates with their audience was important. If the website was too "financial" and used traditional investment banking imagery, it wouldn't lend itself to being approachable to their audience. At the same time, we needed to create a website that was modern, sophisticated, and polished enough to impress potential referral sources or PE partners.
Additionally, the client needed a website that was user-friendly so that their team could post new deal announcements, market reports, and client testimonials without assistance.
In today's environment, a website needs to do much more than simply act as a digital brochure for your firm. We needed to create a website that could facilitate webinars, outbound email campaigns, and other leadgen-focused campaigns.
Strategy
We needed to first create a solid, optimized platform for the client to use as a foundation. Working closely with their team, we worked with them to develop an internal branding and style guide, a master content document, and then we would develop a new website. Competition has increased and it’s important to have your information available online in a compelling and accessible form for potential clients.
Scroll down to see our client's results
Results
Increase in Traffic
Increase in Inbound Web Leads
Increase in Keyword Rankings
Results
We have seen strong performance in the first two months of launching our client's new website.
We have recorded a substantial increase in inbound traffic, inbound leads, and in keyword rankings. Where the previous website barely showed up in search results, the new website is ranking on the first page for the following high-value keywords:
- automotive M&A
- automotive investment banking firm
- automotive aftermarket valuations
Check out the BEFORE and AFTER (Click to enlarge):
"The Merger labs team was great to work with. They are very knowledgeable about our industry and provided a tremendous amount of help. The new website is a great improvement and we are appreciative of their ongoing support."
