The major factors in the Google update focus on new page speed and mobile-optimization assessments, which means if your website isn't actively being managed and updated, then it is now actively being penalized by Google.
Thankfully, our team can perform a complimentary SEO audit and provide recommendations to help get your website back on track - and stay on top of search results.
You should have an SEO strategy even if your firm is performing well today. Think of your ongoing SEO efforts as marketing maintenance. In the long run, you will get much more mileage out of your well-maintained marketing machine than it will cost you.
SEO is not a one-time thing, or necessarily a short term, quick fix to increasing brand visibility. When considering adopting an SEO strategy, your expectations need to be aligned with the realities of the process.
When your M&A firm makes a claim about your level of experience or accomplishments in a market or vertical, most prospects will look to verify this information. The easiest and most common way to do this is to Google your firm. High value, search terms like ‘best M&A firm in (your city)’ or ‘sell my business in (your city)’ are common search terms used to verify if your firm is a real player, along with simple searches for your firm’s name.
If a prospect searches for terms similar to these examples and they connect to a competing firm, your lead quality and close rates are compromised.
The search market for M&A firms and investment bankers is relatively small. Because of this, the actions you take can directly impact how your website ranks compared to your competitors. Allowing your firm to be found FIRST in search, more often than your competition – the top 3 results in Google get 97% of all inbound client inquiries.
If your web site is more than 5 years old, there is a significant chance it is not up to Google's new mobile standards. If you are considering a new website please contact us. Learn more about how we can start improving your search results and lead flow at the source by contacting us today.
"The team at Merger Labs is professional, responsive, and deliver results. We have seen a significant increase in traffic to the website and inbound inquiries."
"Merger Labs has helped us increase web traffic and in generating new leads via online advertising. Their team is great to work with."
"Currently working with Merger Labs and they've been very helpful at getting my website more clicks and working properly. Helpful with SEO and social media marketing also!"
"Closed my first Merger Labs deal. Fee was half a million bucks. FYI, I think at least 25% of my dealflow is from your online efforts."
"Had a great experience with the team at MergerLabs. They took the time to understand our goals and designed a dashboard that gave us visibility on the impact of the changes made. We saw a marked improvement in website traffic and search activity."
"Merger Labs quickly improved our firm's online presence in New England by improving our ranking across the board. Having industry experts support our digital marketing effort is a must!"
Merger Labs has played a key role in modernizing our firm. I have seen gains in search ranking, site traffic and engagement all while saving over the cost of my old, industry agnostic digital marketing provider. The team is professional and very knowledgable about marketing in the deal space.
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